There are some events that instantly become part of your yearly traditions, and for us, 'Belgravia in Bloom' is one of our favourites. This was our third year visiting and somehow it keeps getting better.
This year’s theme, Fairytales of Belgravia, transformed the streets into a storybook world filled with breathtaking floral artistry, imagination and colour at every turn. From giant blooms and woodland creatures to whimsical fairy-inspired installations, every corner felt like stepping into another world.
Of course, we couldn’t resist taking along some of our Stringberry cases too - the displays provided the most wonderful backdrops for photographing some of our popular designs.
Peter Rabbit at Eccleston Yards
One of our absolute highlights was the charming Peter Rabbit installation in Eccleston Yards. The display was full of tiny intricate details, with a wheelbarrow filled with vegetables, raspberry shaped plant pots and the most beautiful floral arrangements.
When we visited, a group of children stood completely captivated by the scene, carefully pointing out all the little details to one another. The best moment was hearing their amazement when they realised the vegetables were real. That sense of awe and wonder was truly magical to witness - exactly what fairytales should feel like.
Naturally, it provided the perfect backdrop for our Rabbit and Wildflowers case by Bex Parkin, which felt completely at home amongst the storybook setting.
Tinkerbell on Elizabeth Street
Another unforgettable installation was the Tinkerbell display on Elizabeth Street.
If you know Stringberry, you’ll know we are huge fans of the fly agaric mushroom, so seeing these beautifully recreated in flowers was genuinely thrilling for us. It felt whimsical, woodland-inspired and wonderfully magical.
This enchanting display paired perfectly with our Squirrel and Mushrooms case by Bex Parkin - it genuinely looked as though it belonged within the installation itself.
Thumbelina at the Lime Tree Hotel
The Thumbelina display at The Lime Tree Hotel was pure floral heaven.
An explosion of colour greeted us with giant flowers, delicate butterflies and dreamy fairytale touches everywhere you looked. It was joyful, elegant and completely stunning.
If there’s one thing Stringberry is known for, it’s our love of flowers, so this installation felt especially inspiring. It created the most beautiful backdrop for both our Arebury Butterfly case and our Spring Petals III case. Every photograph felt like stepping into spring itself.
Goldilocks and the Three Bears at the Clermont Hotel
The Goldilocks and the Three Bears display at The Clermont Victoria was another real crowd-pleaser.
Filled with warm floral textures and the cutest teddy bears imaginable, it brought smiles to absolutely everyone passing by. There was something wonderfully nostalgic and comforting about it and it was impossible not to stop and admire all the thoughtful details.
It also made the perfect setting for our Duxford case - a lovely pairing with the cosy floral feel of the display.
Until Next Time…
What a wonderful morning out it was - full of creativity, inspiration, flowers, colour and a little bit of fairytale magic.
After soaking up all the beauty of Belgravia, we headed onwards to Chelsea in Bloom for even more floral inspiration… but that’s a story for next time.
